Connecting new immigrants and international students to food that is familiar

  • Role

    • Project Manager, UX Researcher & Designer
  • Timeline

    • September 2017 - December 2017
  • Contributions

    • SME interviews
    • Semi-structured interviews
    • User research and insights
    • low-to-high fidelity wireframes
    • application map
    • interaction flows
    • UI specs
  • Tools

    • Sketch
    • Illustrator
    • InVision
    • Principle

The Challenge

How might we provide everyone access to food they want?


Many immigrants and temporary residents in the greater Seattle area are trapped in food deserts- traditionally defined as areas where it’s difficult to buy affordable fresh, or wholesome food. The most notable one being South King County where large numbers of residents are low-income immigrants and refugees with poor English competency. For this populous community, a trip to an ethnic market without a car is often 1-2 hrs by bus. The same trip might be a 20 minute car ride. To address this issue, we created Wind, a mobile application connecting new immigrants to friendly neighbors who are shopping at the same stores for food.

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